Unlikely Friend

We paired 14 strangers together to talk about first impressions.

In a time when it feels there is so much disunity in the world, how much do the perceptions we make of the people around us play a part?

Unlikely Friend

Social Experiment

We loved connecting with creative agency khemistry in NZ, and with their help Unlikely Friend was birthed. The brief was to create a social experiment and this openned a dialogue around first impressions. As you can see, our first impressions often need to be revisited with fresh perspective.