Writing Engaging Evangelistic Copy

If you’ve ever wanted to place a little more emphasis on writing as part of your arsenal of skills for your church or Christian organization’s media strategy, then this article is for you. In it, we will show you practical ways to pen copy that engages readers, and helps you share the Gospel with many more people.

When you think about digital content, what comes to mind first? It’s quite likely that you focus your attention on creating catchy videos and stunning images. Yet, there’s an important aspect of online content that a lot of people forget. Quite possibly, it’s the one that can actually hold it all together – writing copy. You can have the most beautiful visual imagery in the world but if it is supported by weak and haphazard writing, everything can come crashing down. Churches and Christian organizations need to put time and effort into crafting engaging evangelistic copy. It is for this reason that we have come up with this write-up, giving you some pointers and helpful tips to think about.